Fundamentals of Marketing

Seminar Overview

Success in marketing requires understanding of the fundamental principles, concepts, theories, tools and techniques. Whether you are new to marketing or need a refresher on the fundamentals, this training seminar provides a clear understanding of the essential principles as well as best practices.

The practical training seminar explains the key areas of marketing, how to:

• Identify and understand customer needs, wants and demands
• Choose which markets to enter
• Develop products and services that satisfy your target markets
• Clearly explain the benefits of your products and services
• Persuade potential customers to purchase what you sell
• Prove your efforts have led to improved revenues, profits and market share

Delegates will leave with an understanding of how to think, act and speak like a marketing professional. They will develop a winning marketing plan and be able to explain, to executives and other team members, how it can create value for customers and the Organization.

Seminar Objective

At the end of SAA & CONSULTING training seminar delegates will be able to:

• Understand how marketing can improve their Organization's performance
• Apply marketing principles to become more customer and market-focussed
• Understand production, distribution and selling concepts
• Develop and manage marketing campaigns
• Develop financial techniques relevant to marketing
• Measure and evaluate marketing performance

Designed for

Marketing, public relations, public affairs, corporate communication and sales professionals who want to apply latest marketing best practices, processes, tools and techniques in their roles.

Seminar Outline

• Marketing to the Four Customer Buying Styles
• Overcoming Communication Barriers in the Marketing Process
• Marketing Budget Considerations
• Building and Managing your Brand
• Common Marketing Mistakes and How to Avoid Them
• Steps for Planning an Effective Marketing Campaign
• Developing a Social Media Marketing Campaign
• Leveraging blogs, Twitter, Facebook, YouTube, and LinkedIn Marketing
• Developing a Customer Service Satisfaction Survey
• Establishing Marketing Goals to Improve Customer Satisfaction